Therefore, when attributing something as “the greatest retail innovation of the next 30 years,” it is important to keep the base of sales that the technology will impact in mind.Īmazon’s “Just Walk Out” technology (henceforth abbreviated as JWO) stands to impact grocery store shopping, convenience store shopping, and, if Amazon’s latest foray into physical fashion retailing is any indication, apparel shopping as well. In contrast, something like the metaverse stands more likely to take a slice out of e-commerce sales than it does out of physical stores. They still make up 60% to 70% of overall retail sales. Despite the pandemic, which forced everyone to shut their doors and to order more goods from e-commerce than ever before, physical stores didn’t go anywhere. The company says it'll continue to open new Amazon Go stores, such as a recently opened store in Puyallup, Washington.Physical stores still dominate retail. Last year, Amazon announced it would be closing all of its physical bookstores, as well as its Pop Up and 4-star stores. Last month, Amazon CEO Andy Jassy said the company wants to "go big" on another kind of physical store, grocery stores. "We remain committed to the Amazon Go format, operate more than 20 Amazon Go stores across the US, and will continue to learn which locations and features resonate most with customers as we keep evolving our Amazon Go stores."Īmazon Go stores allow people to shop without standing in a checkout line - customers enter the store using the Amazon app, grab what they want and exit the store, and the bill is paid via a credit card on the app. "Like any physical retailer, we periodically assess our portfolio of stores and make optimization decisions along the way," Amazon said in a statement. Two Seattle-based stores have been shut for some time, Amazon says, but six stores still operating - two in New York City and four in San Francisco - are set to close April 1. The cashierless stores are located in New York City, Seattle and San Francisco. Amazon is permanently closing eight of its Amazon Go convenience stores.
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